Portfolio  ·  Community Architect

MalcolmJassiemRandall

Community Architect & Creative Strategist

I build the rooms that communities meet in — infrastructure, identity, and industry, at the intersection of culture, creativity, and mission-driven work.

BasedWashington, D.C.
IndustriesFootwear · Consulting · Creative Strategy
FlagshipProject: Wall Sneak
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The Through-Line

I don't just join communities.
I build the infrastructure they move through.

Over a decade across nonprofit leadership, federal consulting, footwear industry community-building, and independent creative strategy — the common thread has always been the same: identify the gaps, design the systems, convene the people. The titles change. The work doesn't.

01  ·  Flagship Platform

Wall Sneak

The footwear industry is a system — a coordinated group of vital functions, propped up by human capital, designed to produce tangible goods for the public. Project: Wall Sneak serves as system administrator to that system — developing the tools, tactics, and strategies that improve functionality and increase benefit for the parties involved.

Since 2021, P:WS has operated two media products as proof of concept — one on each side of the market. Together they demonstrate the platform's end-to-end reach within the footwear industry ecosystem.

Proof of Concept — Media Products

Industry-Facing Media

Wall Sneak Journalthe editorial product

For footwear professionals

An editorial product built for the people in the weeds of the footwear production process — highlighting their contributions, speaking to their aspirations, and giving faces and names to work that most consumers never see. Wall Sneak Journal is how P:WS built credibility and earned access with the professionals who make footwear.

Supply Side

Consumer-Facing Commerce

Wolf of Wall Sneakthe commerce product

For consumers & the resale market

A curated shopping and resale experience built on a simple thesis: responsible reselling benefits everyone. Wolf of Wall Sneak originated within P:WS and now operates as a standalone product — demonstrating that the platform's reach extends beyond industry insiders all the way to the consumer buying the shoe.

Demand Side

Interested in what P:WS is building?

Get in Touch →
02

Career Chapters

I

2014 – 2021

Nonprofit & Membership Network Leadership

Seven foundational years building and branding mission-driven membership networks from the inside out. Community infrastructure, organizational identity, and stakeholder alignment at scale.

  • Built and branded mission-driven membership organizations
  • Developed operational frameworks that still drive current work
  • Cultivated donor, funder, and community stakeholder relationships
  • Led sector-wide convening and programming initiatives
II

2013 & 2015 → Present

Footwear Community Leadership & BFF

A recognized convener and infrastructure builder in the DC/DMV footwear community. PENSOLE-trained, industry-embedded, executive-networked.

  • Moderated BFF DMV Chapter Launch at SOMEWHERE® Flagship, Navy Yard (2026)
  • Panel: executives from Under Armour, DTLR, BFF, and SOMEWHERE®
  • Network: UA Chief of Staff, DTLR Product Director, BFF Chairwoman
  • PENSOLE Footwear Design Academy alumnus — 2013 & 2015
III

Ongoing

Event Architecture & Creative Strategy

Independent event architecture and creative strategy for mission-driven organizations and cultural brands — designing the experience around the community.

  • Primary contractor structuring vendor coordination and compensation
  • Popup activations at boxing gyms and cultural venues across DC
  • Panel design, speaker curation, and live event production
  • Creative strategy for launch campaigns and brand moments
IV

Present

Solutions Architecture & Federal Consulting

Part-time Solutions Architect at High Impact Partners — DC-based management consulting specializing in workforce development. Currently leading AI product strategy.

  • AI feasibility report: Mission-Driven Talent Ecosystem concept
  • Contract Teaming Intelligence tool for small business subcontracting
  • Four-tab Excel workplan delivered to HIP leadership
  • Focus: workforce development + federal administrative support
03

The Through-Line

Like a shoelace through eyelets — each role, each chapter, each community threaded through the same connective tissue. The timeline starts at PENSOLE. That's not coincidence. That's the origin point.

2013–15

PENSOLE Footwear Design Academy

The origin point. Trained alongside industry designers, building an early understanding of the footwear ecosystem from the inside out.

2014–21

Nonprofit Sector — Building Community Infrastructure

Seven years in mission-driven membership organizations. Building the rooms, branding the work, and developing the operational playbook that drives every project today.

2021+

Creative Strategy & Independent Practice

Pivot to independent creative strategy and event production — applying community architecture frameworks to cultural brands and mission-driven organizations.

Now

Founder — Project: Wall Sneak

Everything converges here. A decade of community building, industry knowledge, creative strategy, and platform thinking — materialized as infrastructure for the footwear industry.

Parallel

Solutions Architect — High Impact Partners

Applying the same community architect lens to workforce development and federal contracting — management consulting execution methodology running alongside independent platform work.

04

Community & Network

Black Footwear Forum

DMV Chapter Launch — Moderator

Moderated the BFF DMV chapter launch panel at SOMEWHERE® Flagship Store, Navy Yard, DC — featuring executives from Under Armour, DTLR, BFF, and SOMEWHERE®.

PENSOLE Footwear Design Academy

Alumnus — 2013 & 2015

Trained at one of the footwear industry's most respected design academies — the formative foundation for over a decade of industry knowledge and creative credibility.

DC Footwear & Boxing Communities

Embedded Convener

Deeply embedded in DC's footwear and boxing communities — years of training at prominent DC gyms alongside leadership roles in the regional footwear industry ecosystem. Community is not a strategy. It's a way of life.

Building something
that matters?
Let's talk.

Available for community strategy, platform consulting, creative direction, and event production. If you're building something with intention — reach out.

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LinkedIn linkedin.com/in/malcolmjassiem Email malcolmjassiem@gmail.com
Available For Community strategy · Industry consulting · Creative direction · Event production · Speaking